Category: Digital Marketing

If you’re a digital marketer, you’ve probably heard of the term “latent semantic indexing” or LSI. But what exactly is LSI, and how can it help you with your SEO…

Backlinks are a crucial factor for SEO. They can help you rank higher in search engine results pages (SERPs) by signaling to search engines that other websites consider your content…

Search engine web crawlers, also known as spiders or bots, are automated software programs that browse the internet, collect data from websites, and index that data in search engine databases.…

When it comes to measuring the success of your website, there are several metrics you need to track, and bounce rate is one of them. Bounce rate refers to the…

Anchor texts are clickable words or phrases that are hyperlinked to a web page. They are an essential element of search engine optimization (SEO) and can greatly impact a website’s…

Hey there, fellow marketers! Are you looking for ways to earn some extra revenue for your business? Have you considered affiliate marketing? It’s a great way to earn a commission…

As digital marketing continues to evolve, businesses must stay on top of trends and changes in the industry to remain competitive. A digital marketing strategy that was once effective may…

Social media has become a ubiquitous part of our lives, and businesses have embraced its power to reach and engage with customers. However, in the rush to establish a social…

As a professional networking platform, LinkedIn can be a powerful tool for businesses to connect with potential clients, partners, and customers. But to use LinkedIn effectively, it’s important to understand…

Digital marketing operations involve the use of technology, data, and processes to deliver targeted and effective marketing campaigns. Successful digital marketing operations can improve marketing effectiveness by 15%-25%. Digital Marketing…

When startups hit, they often hit big. But it’s a big gamble. About nine in ten startups fail. Of those that survive, only 40% are profitable. Having a solid digital…

Digital marketing has the potential to significantly improve your business in a multitude of ways. One of the most notable benefits of digital marketing is increased visibility. With so many…

86% of marketing professional say they use video in their marketing strategy and 78% says it directly increased sales. If you can trust those results, adding videos to your marketing…

According to YouGovAmerica, 92% of consumers say they trust earned media. When you can get placement for clients, brands, products, or services in trusted media sources — without having to…

Middle of the funnel (MOFU) content is intended to nurture and educate leads who have already shown some interest in your brand but are not yet ready to make a…

Earned media is a powerful way to get your brand in front of potential customers, but it can be challenging to secure coverage. What Is Earned Media? Earned media refers…

Businesses have more sales channels than ever before, including websites, social media platforms, email marketing, and physical storefronts. With so many channels to manage, it’s easy to get caught up…

“During an economic downturn, it’s tempting to reduce your marketing budget to improve your cash flow,” said Vito Vishnepolsky, business growth specialist at the Martal Group. “While focusing on low-cost…

In times of economic uncertainty, many businesses are tempted to cut back on their marketing and advertising spend to save money. However, this can be a costly mistake that can…

Marketing is a crucial aspect of any business, but it’s also an area that can be fraught with mistakes. Companies that make marketing mistakes can lose customers, damage their brand…

A content gap analysis is a process that helps you identify gaps in your content marketing strategy. By conducting a content gap analysis, you can identify what content you have…

In today’s crowded marketplace, it’s not enough to simply offer great products or services. To stand out and succeed, you need to differentiate your brand from the competition. And one…

In today’s highly competitive business landscape, companies need to do more than simply offer great products or services. They need to establish themselves as thought leaders in their industry, earning…

Guest blogging has been around for quite some time, and it’s still a popular marketing tactic for businesses today. The benefits of guest blogging are many, and one of the…

As a website owner or digital marketer, you’re always looking for ways to improve your search engine rankings and drive more traffic to your site. “One of the most important…

Search engine optimization (SEO) is the process of optimizing your website to improve its ranking on search engine results pages (SERPs). SEO involves a lot of hard work and requires…

Small businesses often face the challenge of choosing between paid and organic search when it comes to promoting their online presence. Paid search can offer an immediate boost in traffic…

Link building is the practice of acquiring backlinks to your website from other websites. Backlinks are links from other sites that lead to your site. These links are an important…

In the face of economic uncertainty, B2B companies will continue to embrace video to reach their customers and prospects, according to a new report from Wistia, with nearly 70 percent…